Abstract
Stories have captivated us as a species since the dawn of man. Through stories, we have passed
on traditions, remembered the past, and carried information across the millennia and it's not just
our ancestors who harnessed the power of stories, either. Stories still work to reach people, which
is why we see businesses turning to the power of storytelling in branding efforts, marketing
campaigns, corporate strategies, and even eLearning courses and business presentations
Stories guide us through our whole life - from the moment we were born and it does not change
when we become teenagers or adults. When we are children, our parents tell us or read us stories
and fairy tales. When we are older we can hear stories in radio or watch them on TV. As students
we have to create our own stories at school from time to time. As adults we like listening to
songs with strong stories in them, watch soap operas or films or read books or magazine stories.
Stories are for all of us, not just for children
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Dr. Bushra Nima Rashid
The University of Baghdad/ College of Education/ Ibn Rushd for Human Sciences/ The Department of English
Received: 17-03-2021, Accepted: 21-04-2021, Published Online: 13-05-2021