International Journal of Development in Social Sciences and Humanities

The present paper conducts a critical discourse analysis of dominant ideology in Orwell’s “Animal Farm” which is intended to highlight how power abuse and discriminatory practices are reflected and reproduced in the discourse generated by the dominant group. The data chosen for the analysis include eight extracts which represent the speech delivered by Squealer, the spokespig of the ruling pigs on the animal farm. The analysis draws mainly on van Dijk’s strategies which are employed by those who choose to convey their ideologies implicitly rather than explicitly. The analysis has revealed that Squealer uses different strategies in hiding the ideologies which otherwise would be explicit. Implication, presupposition, disclaimer, rhetoric are all used as the situation requires for the positive self-presentation and negative other-presentation.