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International Journal of Development in Social Sciences and Humanities

(By Aryavart International University, India)

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN:2455-5142 | P-ISSN:2455-7730
Impact Factor(2021): 6.013 | Impact Factor(2022): 6.725
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Paper Details

A CRITICAL STUDY OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN INDIAN ORGANIZED RETAIL SECTOR

Vol. 3, Jan-Jun 2017 | Page: 103-108

Abhimanyu Thakran
Research Scholar, Department of Management, Himalayan University, Itanagar, Arunachal Pradesh

Dr. Manjeet Kaur
Research Supervisor, Department of Management, Himalayan University, Itanagar, Arunachal Pradesh

Received: 25-03-2017, Accepted: 29-04-2017, Published Online: 12-05-2017


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Abstract

Customer Relationship Management (CRM) has become a critical strategy for businesses aiming to understand and meet customer needs, retain loyal customers, and attract new ones. In the Indian organized retail sector, CRM practices have evolved significantly due to rapid economic growth, increasing competition, and technological advancements. This research paper critically examines the CRM practices in the Indian organized retail sector, exploring their effectiveness, challenges, and prospects. Through a comprehensive analysis, this paper aims to provide insights into how Indian retailers leverage CRM to enhance customer satisfaction and loyalty.

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