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International Journal of Development in Social Sciences and Humanities

(By Aryavart International University, India)

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN:2455-5142 | P-ISSN:2455-7730
Impact Factor(2022): 6.725 | Impact Factor(2024): 7.012
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Paper Details

AI-Driven Political Campaigning in India: Opportunities, Challenges and Democratic Implications

Vol 21, Jan-Jun 2026 2026 | Page: 50-54

Harish R Jogin
Faculty of Political Science, Department of BA (UG), Bangalore University, Bengaluru-56

Received: 08-01-2026, Accepted: 15-02-2026, Published Online: 02-03-2026


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Abstract

This paper analyses how Artificial Intelligence (AI) is transforming political campaigning globally, with India being no exception. From micro-targeted advertisements and sentiment analysis to chatbot-driven voter engagement and deepfake content, AI is reshaping the ways in which political parties communicate with citizens. While AI offers efficiency, personalization, and enhanced outreach, it also raises serious concerns regarding misinformation, data privacy, electoral manipulation, and democratic integrity. The main objectives of this study are to examine the growing role of AI in Indian political campaigning, evaluate its opportunities and challenges, and discuss its implications for democratic processes. As per results, AI is increasingly transforming political campaigning in India by enabling data-driven strategies, personalized communication, and large-scale voter engagement. While these technologies enhance campaign efficiency, outreach, and multilingual accessibility, they also raise critical concerns regarding misinformation, deepfakes, data privacy, algorithmic bias, and democratic integrity.

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